Product Manager Salary

Product management roles are a very popular due to their high demand, impact, and career earning potential. Career professionals who land a role as a product manager gain not only leading business knowledge, but also enjoy some of the best benefits, perks, and compensation that companies offer.

Most companies compensate its product managers extremely well but a product manager salary will vary based on role level, location, and a few other factors. So, how much do product managers make? Our salary negotiation team is here to help you figure that out.

With extensive experience negotiating many product manager job offers, we provide insights based on real-world salary negotiations and compensation research. In this guide, you'll find detailed information on product manager levels, the key components of a product manager salary, and a breakdown of average product manager base salaries and total compensation packages by level and location.

Want to Negotiate Your Offer? Get offer-specific guidance from a Salary Negotiation Coach. We help product managers negotiate competitive job offers.

Or leverage our Salary Negotiation Courses and Salary Negotiation Templates.

Understanding product manager levels are important before interviewing with and accepting a job offer, as they influence your product management responsibilities, total compensation, and career trajectory within a company. Most companies determine the product manager levels based on a combination of factors, including years of experience, the scope of responsibilities, product type, and the overall impact of the position.

Most companies organize their product management roles using a tiered product manager level structure. These product manager levels are often designated by a title or a numerical code such as IC (Individual Contributor) or L (Level), followed by a number (i.e., IC6, L6). While the product manager job titles may appear similar across companies, the internal product manager level structure and what each PM level means can vary from company to company.

We provide an overview of the product manager levels to help you navigate PM levels at your next company. As a product manager, you can typically pursue the individual contributor (IC) or the management (M) track for leadership roles. Below are the typical product manager levels for the product manager IC track at most companies:

• Associate Product Manager

• Product Manager

• Senior Product Manager

• Staff Product Manager

• Senior Staff Product Manager

• Principal Product Manager

• Senior Principal Product Manager

We focus on the product management levels for the product manager IC track on this page, but for reference here the typical product leadership levels for the manager track at most companies:

• Manager of Product Management

• Senior Manager of Product Management

• Director of Product Management

• Senior Director of Product Management

• VP of Product Management

• Senior VP of Product Management

Keep in mind that each company may have its own unique product manager level structure so it’s important to review how product manager levels are defined at the specific company you’re considering.

In a product manager salary package, you will typically find all or a few of the four core PM salary components. Below is a quick overview of what to expect before we cover the average compensation for a product manager salary.

Product Manager Base Salary

This is the fixed amount you’ll receive in each paycheck as a product manager. There are set base salary ranges for all product manager levels and locations – they will also differ depending on the company.

Product Manager Bonus

The product manager bonus is typically performance based and is a percentage of the product manager base salary, determined by individual or company performance. Depending on the product manager level, the target bonus percentage typically ranges from 10% to 40% for product managers at most companies.

Product Manager Equity

Upon joining a new company, you may receive a product manager equity package in the form of Restricted Stock Units (RSUs) or Stock Options. These product manager equity grants will typically vest over a three or four-year period in staggered or equal annual increments, meaning you'll receive a set percentage of the product manager stock grant each year over the company’s stock vesting period.

Product Manager Sign-on Bonus

You will typically receive a product manager sign-on bonus in the first year at most companies. This one-time product manager signing bonus serves as an incentive to join the new company or to compensate for any incentives or perks you may lose when leaving your current company.

Product Manager Stock Refreshers

These are annual product manager equity grants that you may receive based on your annual performance review at the new company. These usually fluctuate and there is typically not a set amount for the different product manager levels.

For more in-depth details from us on product manager compensation structures, you can check out our Product Manager Salary Negotiation article.

Each company has its own specific base salary and total compensation range for every product manager level so pay can vary significantly from one company to another. We’ve found that tech-based companies (like Meta, Google, etc.) tend to offer a higher product manager salary compared to legacy companies (such as IBM, Bloomberg, or other traditional companies). While most companies typically try to pay new product managers joining within the lower to mid-range of their product manager salary bands, we’ve successfully negotiated product manager salaries closer to the top end of each pay range.

Below, we’ve listed the average compensation for a product manager salary across the product manager levels. That way you know what to expect for a PM salary. Note that these figures are averages based on research and negotiation experience, and not the top end of the product manager salary bands. To identify the PM salary range for your product manager level and company, and to secure a competitive offer, we recommend working with a Salary Negotiation Coach or taking our Job Offer Negotiation Course.

Associate Product Manager Salary

Here is the average compensation we’ve seen for an associate product manager salary.

Product Manager Salary

Here is the average compensation we’ve seen for a product manager salary.

Senior Product Manager Salary

Here is the average compensation we’ve seen for a senior product manager salary.

Staff Product Manager Salary

Here is the average compensation we’ve seen for a staff product manager salary.

Senior Staff Product Manager Salary

Here is the average compensation we’ve seen for a senior staff product manager salary.

Principal Product Manager Salary

Here is the average compensation we’ve seen for a principal product manager salary.

Senior Principal Product Manager Salary

Here is the average compensation we’ve seen for a senior principal product manager salary.

Most product management roles come with competitive compensation, but product manager salaries can vary significantly depending on the geographical location. For example, a product manager salary in San Francisco won't be the same as a product manager salary in Seattle, and a product manager salary in London, UK will be different compensation than those in the USA. Most companies closely monitor the cost-of-living differences when setting the product manager base salary and total compensation ranges.

Below, we’ve listed the average product manager salaries in some key product manager hiring locations at the senior product manager salary level. These figures are based on our research and negotiation experience and represent compensation averages, not the top end of the product management salary bands. To identify the PM salary range for your product manager level and company, and to secure a competitive offer, we recommend working with a Salary Negotiation Coach or taking our Job Offer Negotiation Course.

Product Manager Salary Austin, TX

Here is the average compensation we’ve seen for Product Manager Salary Austin, TX.

Product Manager Salary Los Angeles, CA

Here is the average compensation we’ve seen for Product Manager Salary Los Angeles, CA.

Product Manager Salary New York, NY

Here is the average compensation we’ve seen for Product Manager Salary New York, NY.

Product Manager Salary San Francisco, California

Here is the average compensation we’ve seen for Product Manager Salary San Francisco, California.

Product Manager Salary Seattle, WA

Here is the average compensation we’ve seen for Product Manager Salary Seattle, WA.

Product Manager Salary London, UK

Here is the average compensation we’ve seen for Product Manager Salary London, UK.

Increasing a product manager salary requires a deep understanding of the company’s compensation philosophy and PM salary negotiation strategies that actually work. Our expert Salary Negotiation Coaching will help you navigate the negotiation process and secure the top end of the pay band.

Or leverage our Salary Negotiation Courses and Salary Negotiation Scripts.